There are lots of fabric softener brands out there, but some are much better than other, regardless of the price. Here are some of the comparisons:

Ultra Gain Joyful Expressions is the best of the best. At 9 cents per load, you get ‘excellent’ static and absorbency results.

Arm & Hammer Essentials costs 4 cents per load. It was rated ‘good’ for softness and ‘very good’ in static and absorbency.

Method Laundry: is more expensive than others at 15 cents per load, yet rated only ‘fair’ for softness. It is ‘excellent’ for static control.

Snuggle Concentrate is cheap at 8 cents per load. It scored ‘very good’ for softness and only ‘fair’ for absorbency.

Ultra Downy with Febreze ranks is a liquid softeners. It costs 9 cents per load, and is ‘very good’ for softness and absorbency.