Everyday we see a tons of new blog emerge in blogsphere. But it is not always easy for both the bloggers and the advertisers to offer their service for each other. That’s why we have Smorty, a blog advertising company that tries to get rid of the barrier between the advertisers and bloggers. How does Smorty work? It works pretty simple - advertisers pay Smorty to choose a blog that suits the need of the advertisers. A lot of bloggers have already signed up with Smorty and chances of more blogs signing up every single day is very high and so far it looks like they have a lot of blogs under their hand.

Bloggers have to use the specific anchor text for the link specified by the advertiser. This helps advertiser dominate that anchor text as a keyword in the web search engine world. So for say if the advertiser has a website that offers insurance quotes, the anchor text can be “insurance quotes” with the link to the advertisers website. It helps both the bloggers and the advertisers. Bloggers not only get paid for writing and adding anchor text links but they get to keep the content on their blog which can boost their own search engine ranking.