A trade show is an exhibition that is organized by the companies in a specific industry. They showcase and have public look at their products and services. There are trade shows that are just open to memberships, but often times we see trade show displays that are open to the general public as well. It helps bot the consumer and the retailers to see each other more personally. Retailers get the sense of how likely their product will sell out in the market, while the consumers get the first hand experience of the product. Generally, the city itself promotes the trade shows and fairs because it helps boost up the city’s economy.